In this video, I talk through the recent decision by Apple to cancel the affiliate program for apps and in-app purchases in the App Store.
Apple’s App Store was launched in July 2008 and over the last ten years has seen amazing growth in sales of apps and revenue generated for Apple and app creators.
The affiliate program was originally launched to help drive additional app sales, and offered those making referrals, such as app reviewers, a 7% commission for successful referrals. In recent times, this has been cut to just 2.5%, and now with the most recent announcement, the program will be cancelled entirely in October this year.
Should Apple be continuing to support the community of creators who have helped them drive so many app sales? Is this just a reality of the changing landscape and “big business”?
Let us know your opinion in the comments below.
